The Marketday Cart, with an assist by ID firm Clandestine
This brilliant take on the granny cart is by inventor Michelle Hildebrand, with an assist by Australian ID firm Clandestine Design Group. Brisbane-based Hildbebrand came up with the idea after observing that farmer’s markets can be difficult to shop at with conventional bags or granny carts. The result: The Marketday Cart.
“The cart is for people who like to organise and hate [digging] through deep bags looking for that thing they dropped in there just five minutes ago,” Hildebrand told Peppermint magazine. “The three levels give you full control over where your things go and how they play with their neighbours. You can actually put hard and soft things together when they are nicely nestled.”
“The baskets are also fully insulated, fully zippered, and shallow enough that nothing gets crushed, but deep enough to make it worthwhile. The baskets can all be used separately – so it’s actually four bags in one – and you can use one, two, or three baskets on the frame at one time.”
“Big wheels take on curbs and stairs, and the whole cart folds to half its size for convenient storage. One of our favourite features is the gimbal that connects the baskets to the frame. It makes the baskets swing to a horizontal position when the cart is tilted and in motion, so your load doesn’t tip out.”
At present, their distribution is limited to Australia. The carts run AUD $689 (USD $478).
