(Facebook/Alex Lex)
It’s just a joke! (or is it?)
While most people would (likely) assume it isn’t practical or safe to wrap animals in housing insulation — which can cause skin irritation, respiratory issues, and severe illness or death if ingested — there are a few problems here.
For starters, the images are incredibly realistic. Many AI images have “clues” in them that give them away (we’ll post some of those below), but most of those visual cues are absent here.
Second, some members of the public are quick to accept what they see online as real, regardless of how preposterous it may look.
We scrolled through the first 50 comments under this Facebook post. While a few people asked if the images were a “joke,” not a single one that we were served asked if the images were AI-generated. Many people were outraged and concerned for the safety of the horses, while we saw at least one comment asking how to donate — although to be fair, some of those comments could have been written by AI bot accounts, which is an enormous problem across all social media platforms.
Third, some social media platforms, like X and Instagram, contain a “community notes” feature, which allows users to submit “corrections” or challenge false information in a public post. While Facebook has community notes, the feature remains in its testing phase, and this post does not contain any.