UK sales house Cineflix Rights is to ramp up its digital distribution strategy by entering into a strategic partnership with Spanish FAST channels operator Love TV Channels.
The pact sees Cineflix Rights investing in the Barcelona-based outfit’s commitment to deliver localised versions of TV content, in return for a stake in the business.
As a result of the deal, Love TV will offer French, Italian and Spanish-language versions of lifestyle, true crime and nature programming such as Property Brothers, Homicide: Hours to Kill, Holiday Homes in the Sun, Border Security: America’s Front Line, and Inside Taronga Zoo.
Cineflix Rights is expanding its direct-to-consumer digital business, which currently includes 11 single brand and genre owned-and-operated FAST channels across the US, Canada, and UK. The company also runs 21 YouTube channels and is rolling out non-English language versions of its FAST and YouTube channels globally.
Mike Gould, senior VP of digital at Cineflix Rights, said: “This deal with Love TV Channels reflects our ability to offer a variety of partnership and financing models to bring some of the world’s biggest television franchises to the widest range of platforms.”
Teresa López, CEO and co-founder, Love TV Channels, said: “This collaboration will allow us to offer premium factual entertainment as part of our localised TV channels for the different markets, and we are confident it will contribute to the growth of our thematic TV channels driving higher engagement with our audiences across the different markets.”