The Google Pixel 10 will be officially unveiled on August 20 (Image source: Google)
The Google Pixel 10 and Pixel 10 Pro are scheduled to be officially unveiled in two weeks time. Google is now giving a sneak peek of the next-generation flagship in a teaser video that is taking shots at the Apple iPhone.
Google today released the teaser video embedded below, which shows the Pixel 10 and once again confirms that the next-generation Pixel smartphones will be officially unveiled on August 20. The design was leaked months ago, and the launch date has also been confirmed officially, so the teaser video does not offer any new details in that regard.
However, Google isn’t exactly focusing on the upgrades of the Pixel 10 series. Instead, the video is full of jabs at the Apple iPhone. It starts with the text, as a deep male voice in the video says:
If you buy a new phone because of a feature that’s coming soon, but it’s been coming soon for a full year, you could change the definition of soon. Or you could just change your phone.
This is a more or less reference to the new AI-powered version of Siri, which was announced along with the iPhone 16Â (renewed from $689 on Amazon) in September 2024, but is still not available. The tagline “ask more of your phone” may be a jab at how many questions Siri can’t answer properly.
Even the music is taking a shot at Apple. It’s an instrumental version of “The Next Episode” by Dr. Dre, and Apple acquired Beats by Dre back in 2014. It’s not surprising that Google is using this marketing strategy. Apple is the biggest competitor in the high-end smartphone market, especially in the US, Google’s home market. Moreover, the Pixel 10 series is rumored to have relatively few major new features.
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Since 2009 I have written for different publications with a focus on consumer electronics. I joined the Notebookcheck news team in 2018 and have combined my many years of experience with laptops and smartphones with my lifelong passion for technology to create informative content for our readers about new developments in this sphere. In addition, my design background as an art director at an ad agency has allowed me to have deeper insights into the peculiarities of this industry.
Translator: Enrico Frahn – Managing Editor Accessory Reviews, Tech Writer – 5045 articles published on Notebookcheck since 2021
My fascination for technology goes back a long way to the Pentium II era. Modding, overclocking and treasuring computer hardware has since become an integral part of my life. As a student, I further developed a keen interest in mobile technologies that can make the stressful college life so much easier. After I fell in love with the creation of digital content while working in a marketing position, I now scour the web to bring you the most exciting topics in the world of tech. Outside the office, I’m particularly passionate about motorsports and mountain biking.