This year’s Super Bowl matchup between the Seattle Seahawks and New England Patriots drew a historic television audience.
According to NBC, Super Bowl 60 was the second-most-watched all-time with around 125 million viewers. It also peaked at 137.8 million viewers across NBC, Peacock and Telemundo, setting an all-time record.
According to NBC, the broadcast of Super Bowl 60 was the most-watched show in the network’s history and the second-most-watched show ever. The last time the Super Bowl aired on NBC was in 2022.
Last year’s Super Bowl between the Kansas City Chiefs and Philadelphia Eagles on Fox still holds the record for the most-watched show of all-time.
“The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock, and Telemundo, and provided an unprecedented lead-in to our Primetime in Milan coverage,” said Rick Cordella, president of NBC Sports. “The Super Bowl and the Olympics are the two most powerful events in the world, and we salute our talented production, tech, and announce teams who delivered best-in-class presentations for our viewers, stations, and partners.”
The game itself wasn’t the only thing that garnered historic viewership. According to NBC, Bad Bunny’s halftime performance generated over 4 billion social views in the first 24 hours, making it the most-consumed halftime show of all time on the NFL’s social platforms. That number is also up 137 percent year over year.
Bad Bunny’s success during the halftime show gave his streams a boost as well. According to NBC, Bad Bunny’s listens on Apple Music were up 7-times following the halftime show.
The game itself wasn’t exactly a thriller. Seattle led 9-0 at the half and never really allowed New England to get in the game as the Seahawks won 29-13.
Despite the blowout, fans tuned in at a historic rate, and it will take a lot for next year’s Super Bowl to draw the same kind of interest.