Pamela Anderson’s Sonsie Basic Balm is returning to shelves after previously selling out. The hype surrounding the brand’s hero product underscores a growing demand for a minimalistic approach to beauty
16:30 ET, 11 Feb 2026Updated 18:41 ET, 11 Feb 2026
One of Sonsie’s most popular products is the Sonsie Basic Balm, priced at $22(Image: Sonsie)
Pamela Anderson, the former Baywatch star who became one of the most recognizable faces of the 1990s, entered the beauty business with Sonsie, a minimalist skincare line rooted in simplicity.
After decades in front of the camera and a recent career reappraisal through a memoir and documentary, she’s now betting on bare-faced authenticity.
“Sonsie means the radiant feeling that appears when self-acceptance and self-care come together,” Anderson told NewBeauty. “It’s beauty that comes from being comfortable in your own skin. I love that it describes beauty as something gentle and real—not something you chase, but something that’s already there. It comes from a Scottish word that speaks to the connection between inner and outer beauty.”
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One of Sonsie’s most popular products is the Sonsie Basic Balm, priced at $22.
“Our Basic Balm is a lifesaver… my lips are prone to chapping, and this stays on like no other—whether in dry, cold climates, or in the heat,” Anderson said, per Byrdie. “It provides a pleasant shine that you don’t have to constantly reapply to achieve.”
Fans and industry titans alike have applauded Sonsie’s products and philosophy.
“Anderson’s approach is exactly what the industry needs right now. People are craving authenticity, and Sonsie delivers that in both its products and messaging,” makeup artist and beauty consultant Rosa Martinez said.
Pamela Anderson is betting on bare-faced authenticity with her minimalistic skincare line Sonsie(Image: Sonsie)
Why did Pamela Anderson’s Sonsie Basic Balm sell out?
The Sonsie Basic Balm sold out due to high demand, with fans praising its effectiveness and Anderson’s promotion of the product.
The restock was highly anticipated, as the balm had been unavailable for six months.
A limited-edition version of the Basic Balm is the “Basic Balm in Sugar-Dipped Rhubarb”, inspired by Anderson’s favorite vegetable, dipped in sugar the way her grandma did.
“It’s a childhood memory of mine. We elevated our basic balm by adding peptides—it’s a community staple and goes everywhere with you. The difference between the two balms is that the rhubarb has a beautiful, cool-toned shimmer.”
Pamela Anderson Sonsie lip balm ingredients
The Sonsie lip balm features 25% bio-based squalane and a 1% peptide complex, which help to plump and nourish the lips, providing hydration and a glossy finish.
Where can I buy Pamela Anderson’s Sonsie lip balm?
Pamela Anderson’s Sonsie lip balm is available for purchase on the official Sonsie website, where customers can order directly from the brand.