Sugarlands Distilling Company, in collaboration with Field & Stream, today announced a new strategic partnership with Kaulig Racing. As part of the announcement, Sugarlands and Field & Stream will appear on Ty Dillon’s No. 10 Kaulig Racing Chevrolet during the NASCAR Cup Series race at Las Vegas Motor Speedway on October 12. 

Field & Stream will collaborate with Mossy Oak on the paint scheme, fire suit, and helmet to celebrate Mossy Oak’s iconic, vintage Fall Foliage camouflage pattern, bringing the spirit of the great outdoors to the high banks and bright lights of Las Vegas. Dillon’s No. 10 will also highlight the return of Field & Stream Honey Pecan Moonshine, a fan-favorite produced by Sugarlands that blends the smooth sweetness of natural honey with the warm, nutty flavors of toasted pecans. An avid outdoorsman himself, Dillon is the ideal driver to pilot a car that celebrates the intersection of racing and outdoor traditions.

“Sugarland Shine is one of the coolest up-and-coming brands there is,” said Ty Dillon. “They have such a connection to my hometown and home state of North Carolina.  As someone who grew up spending time in the outdoors with my grandfather and dad, it is incredible to be able to represent a brand like Field and Stream who is synonymous with the outdoors lifestyle. This partnership with Sugarland Shines and Field and Stream connects with my soul and the core of who I am. It is going to be a lot of fun to represent them in Las Vegas and I look forward to all of the unique collaborations we can create together.”

“Honored for Field & Stream to be alongside our great partners, Sugarlands, in this moment, placing our brand alongside NASCAR, Ty Dillion and Kaulig Racing,” said Doug McNamee, president of Field & Stream. “The NASCAR community is important to us and we are thrilled to be included in this weekend.”

Sugarlands Distilling Company is a family-owned craft distillery in Gatlinburg, Tennessee, welcoming over a million guests annually to its award-winning tasting room. Home to a growing house of brands—including Sugarlands Shine, Sugarlands Sippin’ Cream, Roaming Man Whiskey, and High Rock Vodka in collaboration with Dale and Amy Earnhardt—Sugarlands products have earned national acclaim. Roaming Man has won multiple top honors, including Best Whiskey at the 2019 American Craft Spirits Association Awards and four Double Gold medals at the San Francisco World Spirits Competition. In 2023 and 2024, Sugarlands was named the top craft spirits distillery tasting room in America by USA TODAY 10Best.

“Our partnership with Field & Stream continues to evolve in meaningful ways and the response to our co-branded moonshines has been incredible,” said Patrick Sullivan, chief revenue officer at Sugarlands. “Teaming up with Ty Dillon and Kaulig Racing is a natural extension of the partnership, as Ty’s love for the outdoors and authenticity aligns perfectly with both brands, and NASCAR offers an unmatched platform to connect with fans who share those same passions.” 

Field & Stream Honey Pecan Moonshine launches at retailers nationwide in the coming weeks, ahead of the inaugural Field & Stream Music Fest, which takes place October 3-5 in Winnsboro, South Carolina.  This 60-proof (30% alcohol/volume) moonshine is perfect for enjoying by the campfire or mixing into cocktails that capture the essence of the outdoors. The jar label pays homage the Field & Stream’s return to print, closely resembling the cover of its latest edition.

To find a Sugarlands retailer near you, visit FindMoonshine.com. 

Kaulig Racing PR