Somewhere around half the seats are reserved for use by various entities connected to the NBA and its teams, according to league sources, so the pool for the public to purchase from is relatively small. Entering the weekend, the only official tickets for sale at face value were through the NBA Experiences portal, which charges a premium for special access during the events. Currently, fans can put down a $500 deposit for the right to purchase an Experiences package for the 2027 All-Star Game in Phoenix.
It’s hard to compete on the secondary market when even ownership has to go to Ticketmaster resale and StubHub to get their people in the door. Most owners only receive about four official tickets to purchase through the league, according to sources from multiple teams familiar with the process. In order to bring along friends, family and corporate partners, they have to buy tickets with everyone else, which helps drive the demand for obscenely priced resale tickets in the thousands.