Montreal is strengthening its position as Quebec’s main gateway for tourism.
The Quebec government is investing $2 million over five years to help establish a new multiservice tourist centre in the heart of Montreal, aimed at modernizing and centralizing services for visitors to the city and the province.
Quebec ministers Amélie Dionne and Chantal Rouleau made the announcement Monday alongside Yves Lalumière, president and CEO of Tourisme Montréal. The funding will allow the organization to move forward with the creation of a year-round hub offering information services, personalized assistance and digital tools designed to enhance the visitor experience.
“The goal is clear,” said Dionne. “Better welcome, more impact, and stronger economy.”
“This investment by the Ministère du Tourisme is excellent news for Montreal, and we applaud the government’s commitment to strengthening Quebec’s reputation around the world,” said Vana Nazarian, Associate Councillor for Attractiveness and Economic Development on the Executive Committee of the City of Montreal.
“This is a concrete sign of the quality of our collaboration. Montreal is a major international city, and this new multiservice centre will consolidate its attractiveness. It will make it possible to better welcome visitors, offer an enhanced experience and generate significant economic spinoffs, particularly for our businesses.”
Vana Nazarian, Associate Councillor for Attractiveness and Economic Development, Executive Committee of the City of Montreal at a press conference for Tourisme Montréal for their new multiservice centre in Montreal on Feb.16 2026. (Deirdra Danovitch, CityNews)
Slated to open in 2027, the centre will bring together a range of reception and support services under one roof. The goal is not only to make it easier for tourists to navigate Montreal, but also to encourage them to explore other regions of Quebec, spreading the economic benefits more broadly.
“We’ve got close to 12 million visitors that are coming to our city, to our house, and we believe this new investment from the Minister of Tourism, along with others in the past, are very much needed and welcome,” said Lalumière. “It’s very important for Tourisme Montréal to have a strong and solid welcoming hospitality message to our visitors.”
Tourist reception and information centres remain an important part of the province’s tourism network. According to the Ministry of Tourism, nearly one-in-five visitors from Quebec’s main markets stops at one of these centres. Officials say each completed information request can translate into as much as $300 in additional spending.
“This new multiservice centre represents a major step forward for welcoming visitors to Montreal,” said Lalumière. “By bringing together personalized services and digital tools in a modern, year-round location, we are strengthening Montreal’s role as Canada’s main tourist gateway. This project, carried out in close collaboration with the Ministry of Tourism, will concretely improve the experience of people passing through, maximize economic benefits and encourage a better discovery of the regions and Montreal.”
President and CEO of Tourisme Montréal, Yves Lalumière at a press conference for Tourisme Montréal for their new multiservice centre in Montreal on Feb.16 2026. (Deirdra Danovitch, CityNews)
In 2023–24, roughly 420,000 information services were provided across Quebec’s network of tourist reception centres. The government notes that international tourism is the province’s fourth-largest export sector, generating $4.4 billion in spending in 2024.
“Montreal is the great tourist gateway to Quebec, and the experience begins with the welcome. With this new multiservice centre, we are creating a lively, innovative and year-round place that simplifies visitors’ stay while generating more benefits for the city and our regions,” said Chantal Rouleau, the minister responsible for Social Solidarity and Community Action and minister responsible for the Metropolis and the Montreal region.
Minister responsible for Social Solidarity and Community Action, Minister responsible for the Metropolis and the Montreal region, Chantal Rouleau at a press conference for Tourisme Montréal for their new multiservice centre in Montreal on Feb.16 2026. (Deirdra Danovitch, CityNews)
“In collaboration with the Ministry of Tourism, we are making concrete investments in an experience that lives up to the best that our province has to offer.”
The new Montreal centre is part of the Bonjour Accueil 2023–2026 Action Plan and aligns with the Ministry of Tourism’s 2023–2027 strategic plan, which aims to offer a more accessible, welcoming and modern experience for travellers.
Minister of Tourism and Minister responsible for the Bas-Saint-Laurent and Gaspésie-Îles-de-la-Madeleine regions, Amélie Dionne at a press conference for Tourisme Montréal for their new multiservice centre in Montreal on Feb.16 2026. (Deirdra Danovitch, CityNews)
“This collaboration between the Ministry and Tourisme Montréal will provide an exceptional showcase for all regions of Quebec in a city like Montreal, our main tourist gateway,” said Amélie Dionne, minister of tourism. “I applaud this partnership, which will be beneficial for the Quebec economy and our two organizations, but also and especially for our visitors, who will find everything they are looking for in one place.”