Can London’s first AI-powered personal trainer beat the real thing?

Of course, AI has filtered into the fitness industry already, from apps to AI fitness mirrors, but this feels like a bigger shift — so, do real PTs need to worry about AI taking their jobs? Co-founder of CoachCube and creator of Tough Mudder, Will Dean, doesn’t think so, believing it will be a tool to help improve the ‘quality’ of fitness offerings in the industry. “Personal training works, but it’s really expensive, and it’s very hit and miss in terms of quality,” he says.