Michael Jackson
Pepsi Commercial Disaster Not Caused by Hair Product

Published
February 22, 2026
9:00 AM PST

Play video content

021926 michael jackson web promo hair fire kal

TMZ.com

Michael Jackson‘s disastrous 1984 Pepsi commercial was the beginning of the end of his life, even though it took decades to play out.

TMZ connects the dots in our new Hulu documentary “Michael Jackson: 30 Fatal Seconds” … showing how the burns from the pyrotechnics led to lifelong drug and plastic surgery addictions.

Play video content

021626 michael jackson tmz investigates promo hulu

TMZ.com

As for why it happened … we dig deep. There are lots of stories Michael had product in his hair that set him ablaze — not true.

There are also stories Michael made the decision to hesitate on that first step before walking down, thus coming in contact with the flames — also not true.

Watch “TMZ Presents: Michael Jackson: 30 Fatal Seconds” … now streaming on Hulu.