PHOENIX – On March 14th, the sound echoing off Downtown Phoenix won’t be a buzzer-beater or a walk-off; it’ll be horsepower as Formula 1 and Red Bull Racing are bringing the Red Bull Showrun to Jefferson Street. Directly outside the homes of the Phoenix Suns and Arizona Diamondbacks, Red Bull Racing is bringing a full-throttle demonstration, slicing through the heart of the city.

Formula 1 comes to Downtown Phoenix for the Red Bull Showrun:

Nov 21, 2025; Las Vegas, NV, USA; Red Bull Racing driver Max Verstappen (1) during the Las Vegas Grand Prix at Las Vegas Strip Circuit. Mandatory Credit: Gary A. Vasquez-Imagn Images

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Phoenix hasn’t hosted F1 since March 10, 1991, when a temporary downtown street circuit staged a Grand Prix. Thirty-five years later, the sport returns, not with barriers and championship implications, but with symbolism. F1’s U.S. footprint has surged in recent years, with races drawing more American viewership and corporate investment. Bringing a Showrun to Phoenix signals belief in the market.

Jun 15, 2025; Montreal, Quebec, Canada; Red Bull Racing driver Max Verstappen (1) races during the F1 Montreal Grand Prix at Circuit Gilles-Villeneuve. Mandatory Credit: Eric Bolte-Imagn Images

Strategically, this is how global sports expand with immersive access. Fans who may never attend a Grand Prix can stand curbside for free and feel the vibration of an F1 engine against the skyline. For Suns and D-backs supporters, seeing a Red Bull car staged outside their arenas, as it has been during recent games, creates cross-sport energy rarely experienced in one block.

Nov 22, 2025; Las Vegas, NV, USA; Red Bull Racing driver Yuki Tsunoda (22) drives during the Las Vegas Grand Prix at the Las Vegas Strip Circuit. Mandatory Credit: Lucas Peltier-Imagn Images

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Emotionally, it’s awe. Formula 1 cars “flying” down Jefferson with pro stadiums as a backdrop is the kind of image cities build branding campaigns around. One street and one global statement, and it’s arriving at 13,000 RPM.

Get the BEST Phoenix sports insider information, and exclusive content. SIGN UP HERE to unlock our premium content!*Reporter Benjamin Bliklen covers the Arizona Diamondbacks, Arizona Cardinals, and Phoenix Suns for Burn City Sports. You can follow him on his X account, @BenBliklen