Surrey mayoral candidate Mike Starchuk announced today his campaign would reshape Surrey’s civic identity by recognizing local figures who have contributed to the city’s growth and reputation.
Starchuk, who is leading the Imagine Surrey civic party, unveiled what he calls a “City of Champions” pledge aimed at celebrating community members who have made significant impacts across sports, education, public service, and other fields.
“As Surrey grows into British Columbia’s largest city, our identity should reflect the best of who we are,” said Starchuk in a statement.
“That’s why Imagine Surrey is pledging to make Surrey the City of Champions — by honouring the community builders, humanitarians, innovators, educators, first responders, athletes, and everyday heroes who unite us and inspire the next generation.”
Under this campaign promise, the Surrey’s municipal government’s current tagline — “The Future Lives Here” — would be replaced with “City of Champions.”
Naming streets, parks, and infrastructure after Surrey’s difference makers
The initiative would also include naming public parks, roads, civic spaces, and major infrastructure after notable residents and community leaders.
Additional plans involve installing murals, monuments, and public art that highlight the stories of people who helped shape Surrey. Storytelling displays in civic buildings and community centres would also be used to showcase their contributions.
Starchuk pointed to several individuals as examples of the type of community achievements the initiative would highlight, including Olympic gold medalist Daniel Igali, the late renowned architect Bing Thom, and veteran Zennosuke Inouye.
“This is about lifting Surrey up and building a city identity that reflects who we really are: a city of champions,” he said.
According to Starchuk, the proposal is part of a broader campaign vision focused on strengthening civic pride and highlighting Surrey’s community-driven accomplishments. He said additional policy announcements and projects tied to the City’s identity will be rolled out in the coming months.
“Surrey’s best days are ahead,” he added. “We’re ready to lead with pride, deliver results, and build a city that matches its momentum. It all starts with celebrating our people and their achievements, not politicians for political purposes… whatever those purposes may be.”
Mike Starchuk. (Imagine Surrey)
Starchuk is a former Surrey city councillor and former BC NDP MLA for the riding of Surrey-Cloverdale. Ahead of the October 2026 civic election, he recently launched the Imagine Surrey party. Earlier this winter, the party also announced their first four candidates for Surrey City Council.
Imagine Surrey’s candidates previously stated there is currently too much infighting in City Council, and that the municipal government’s response to the transnational extortion crisis has been “late and mishandled.”
At this early stage of the race, the party is also promising new and improved sidewalks, more rapid transit, and a new riverfront development and stadium for international cricket.