Just ahead of Opening Day, Chicago Cubs superstar outfielder Pete Crow-Armstrong has joined the Gatorade roster of athletes.
Fresh off his 6-year, $115 million contract extension with the Cubs, Armstrong becomes the first MLB addition to the Gatorade roster since Seattle Mariners centerfielder Julio Rodríguez was added in 2023.
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Financial terms and contract length were not disclosed.
“I’ve been drinking Gatorade since my Little League days, so it’s surreal to join their iconic athlete roster,” said Armstrong. “It’s especially meaningful because Gatorade doesn’t just sponsor athletes – they really understand what we need to perform at our best. After a recent hydration assessment, I was told I’m the saltiest sweater on the team, so I always keep a Gatorlyte in my bag.”
PCA was a key player in the recent World Baseball Classic for Team USA. In nine games, he hit .364 with 12 hits, nine runs, and three triples.
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As part of the endorsement deal, Armstrong will work with fellow Chicago-based Gatorade on various projects, including a social content series distributed by the MLB, the 2027 MLB All-Star Game coming to Wrigley Field in July 2027, and more.
“PCA is a real rising leader in the MLB – electric speed, game-changing defense and a high-energy presence on and off the field,” said • Jeff Kearney, Global Head of Sports Marketing at Gatorade. “As a Chicago-based brand, we’re excited to partner with one of the city’s brightest young stars – together fueling the next era of baseball.”