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While the Junos were celebrating “Canada’s biggest night in music” on March 29, six-time nominee Justin Bieber was performing an intimate concert at the Roxy Theatre in Los Angeles.
Bieber sang songs from his two 2025 albums, Swag and Swag II, and appeared to end with two of the biggest hits from the records, Yukon and Daisies.
It was the Canadian pop star’s first full concert in almost four years. It seems Bieber was warming himself up again for his headlining gig at Coachella later in April. Entertainment Tonight reported that the pop-up concert was a “test run for the big show.”
The show itself had no marketing and was invite-only. The only public hint it was happening was the Roxy adding “Justin Bieber tonight only” to its marquee the morning of the show.
His wife, Hailey Bieber, and the couple’s son, Jack, were in the audience, and it’s rumoured that Matty Healy from the 1975, SZA, Shaboozey and fellow Canadian and Juno nominee Tate McRae were all also in attendance.
Both Bieber and McRae were up for the same six awards at this year’s Junos, with McRae winning four (despite her absence) and Bieber taking home zero.
Aside from the celebrity attendees, the crowd appeared to be packed with die-hard Bieber fans.
Bieber fan pages reached out to their networks to see if any L.A.-based “Beliebers” weren’t able to get tickets to Coachella and offered invites to the private show.
Other fans reported received emails inviting them, which they initially assumed were spam.
Photos of commemorative T-shirts from the one-night-only show were shared online.
Fans share photos of merch from the show at The Roxy. (Pop_Tales)
Bieber will take the Coachella stage on April 11 and 18, and it will be his first time headlining at the famed music festival.
It was reported in September that he will be paid $10 million US for his two sets, making him the highest paid headliner in Coachella history, surpassing Beyoncé, who got $8 million US in 2018 for her Beychella spectacle.