With anticipation building ahead of the 2026 Masters at Augusta National Golf Club, fresh data has revealed just how expensive it is to stay in the area during golf’s most iconic week — and the numbers are staggering.

Research conducted by Rotogrinders analysed more than 1,000 accommodation listings across Augusta, Georgia, as well as surrounding areas on Booking.com and Airbnb. 

The findings outlined below show dramatic price hikes during Masters week compared to both the week before and after.

The 2026 Masters runs from Thursday 9 April to Sunday 12 April, so the analysis has taken into consideration a five-night stay from 8–13 April to cover arrival before the opening round and departure after the final day.

Let’s dive in…

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The Masters

The Masters

Masters week = Giant price hike 

Check out the average prices below…

Booking.com prices rise to $5,643 for five nights+150.4% vs the week before+537.7% vs the week after
 Airbnb prices climb to $7,844+23.0% vs the week before+175.9% vs the week after
 Combined average (Booking + Airbnb): $6,744+56.3% vs the week before+261.8% vs the week after

In short, accommodation during The Masters isn’t just expensive — it’s on another level.

Masters 2026: Augusta prices (Rotogrinders.com)

Masters 2026: Augusta prices (Rotogrinders.com)

As demand peaks, so too does the range in pricing, as further outlined below. 

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The most expensive Airbnb listing is a three-bedroom house within walking distance of Augusta National, priced at a staggering $55,715 for five nightsThe cheapest Airbnb option sits eight miles away at $428On Booking.com, the most expensive stay is a king room in a three-star inn (2.5 miles away) costing $10,687The cheapest Booking.com option is a king room seven miles out for $765

Perhaps most tellingly, at least 45 Airbnb listings exceed $15,000 for the same five-night stay.

How average prices compare before and after The Masters

Dates

Booking Avg

Airbnb Avg

Combined Avg

1–6 April (Week Before)

$2,253

$6,378

$4,316

8–13 April (Masters Week)

$5,643

$7,844

$6,744

15–20 April (Week After)

$885

$2,843

$1,864

The post-Masters drop-off is particularly striking, with prices falling to less than a third of tournament-week levels in some cases.

Why is Augusta so expensive?

Unlike major cities built for tourism, Augusta has relatively limited accommodation infrastructure. 

When tens of thousands of golf fans descend on the city for The Masters, supply simply can’t keep up with demand — and prices surge accordingly.

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For many homeowners, Masters week represents a lucrative opportunity to rent out their properties at premium rates, especially those within close proximity to the course.

Rory McIlroy

Rory McIlroy

Is it worth the cost? 

For those lucky enough to attend, The Masters remains a bucket-list sporting experience. 

Walking the pristine fairways of Augusta National and witnessing golfing history unfold is something few events can match.

With Rory McIlroy returning to defend his green jacket after completing the career grand slam, and Scottie Scheffler arriving as a dominant world number one chasing a third Masters title in five years, the 2026 edition promises to be unmissable.

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Add contenders like Jon Rahm, Bryson DeChambeau, Xander Schauffele and Tommy Fleetwood into the mix, and the appeal is obvious.

But with accommodation alone potentially costing several thousand dollars, attending The Masters is as much a financial commitment as it is a sporting pilgrimage.

The Masters

The Masters

The bottom line

The data confirms what many golf fans already suspect: there is no more expensive week to stay in Augusta than Masters week.

Still, for those who can afford it, this is golf at its absolute pinnacle.

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Because when it comes to experiencing The Masters in person — can you really put a price on it?

Have you ever been to Augusta? If so, where did you stay? Ever played the course itself, or attended The Masters in person? Share your thoughts and comments below, or head over to our social media channels – @GolfMagic

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