Procter & Gamble and the WNBA have signed a multiyear, multi-brand partnership that builds off the success of Mielle’s multiyear partnership with the league. P&G is expanding its presence with a broader portfolio commitment, with deodorant brand Secret and skincare brand Olay the first P&G brands to activate under the new partnership. Their entrance into women’s basketball launched with products created in collaboration with Aces C A’ja Wilson and Wings G Paige Bueckers. Tampax, the official period care sponsor of the WNBA, will be the next brand to leverage the league’s platforms, beginning at the 2026 WNBA Draft with the Queens Court activation, presented by Tampax. Additional P&G brands — including Downy, Gillette Venus and Tide — will introduce activations throughout the season (P&G).
