A LOTTO MAX street promotion in downtown Calgary handed out hundreds of free tickets Tuesday, with passersby stopping to answer a simple question: what would you do if you won?
The Western Canada Lottery Corporation said approximately 1,100 tickets were distributed across the Prairies during the one-day activation, including 370 along Stephen Avenue between 10 a.m. and 1 p.m.
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The event, led by the “Dream More Crew,” is part of a broader campaign tied to updates to LOTTO MAX prizes.
According to Lotto Spot, which organized the Calgary stop, participants were asked to share how they would spend potential winnings, generating a wide range of responses throughout the three-hour event.
Responses relayed by organizers included “I would pay off my mortgage!” and “I would retire sooner than planned!” along with plans to travel, visit family abroad and cover tuition costs for loved ones.
Lotto Spot also highlighted individual responses gathered by its team, including one participant who said, “I would open a cat cafe!” and another who said, “I would buy season hockey tickets and go every game!”
The promotion took place along Stephen Avenue, a busy pedestrian corridor in Calgary’s downtown core.
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