Haas Factory Team (HFT) today announced that Autodesk will return as a primary sponsor for three races during the 2026 NASCAR Cup Series season. A global leader in software solutions, Autodesk will serve as the primary partner on Cole Custer’s No. 41 Chevrolet Camaro beginning at Talladega Superspeedway.
“We are excited to extend our long-standing relationship with Autodesk, as they’re a key partner to our success here at HFT,” said Joe Custer, President of Haas Factory Team. “From design to inspection, Autodesk and its programs impact and improve our everyday racing operations.”
Autodesk will kick off its 2026 partnership with Haas Factory Team at Talladega Superspeedway on April 26, before returning as the primary sponsor for the All-Star Race at Dover Motor Speedway on May 17 and at Sonoma Raceway on June 28.
“Racing is the ideal product‑development environment because feedback is immediate and obvious.” said Daniel Graham, vice president of product development and manufacturing solutions at Autodesk. “Autodesk Fusion allows teams like the Haas Factory Team to connect design, simulation, data and manufacturing into one digital workflow, automate time-consuming modeling and surface performance insights faster with AI, and free up engineering time on the most impactful work.”
Autodesk is a global leader in software solutions across architecture, engineering, construction, design, manufacturing, and media industries, providing tools that help professionals visualize, simulate, and analyze ideas to drive efficiency, creativity, and sustainability. Its cloud-based platform, Autodesk Fusion, unites 3D CAD, CAM, CAE, PCB, and PDM capabilities, enabling seamless collaboration across the entire product development process and helping teams bring products to market faster.
HFT PR