The NASCAR Euro Series today announced a monumental expansion of its international media rights portfolio, securing high-definition broadcast agreements with premier television networks across Europe and Africa. These landmark partnerships solidify the series’ position as the continent’s most prestigious touring car championship, delivering the raw power and tactical complexity of NASCAR-sanctioned racing to millions of new households.

A cornerstone of the NASCAR Euro Series’ broadcast excellence, GP1 will return in 2026 as the official TV production company, marking the seventh consecutive year of exclusive cooperation with the championship. Having already produced more than 30 race weekends, GP1 brings proven expertise and a deep understanding of the series’ pure racing DNA. In addition to its production role, GP1 will distribute its programming across Central Europe, reaching 5.2 million households in Poland, Croatia, Bulgaria, Slovakia, Slovenia, Czech Republic and Bosnia & Herzegovina, further strengthening the championship’s presence in key international markets.

Elevating the championship’s commercial reach to an unprecedented scale, the NASCAR Euro Series is proud to welcome major broadcast entities to its official 2026 media roster. These partners will provide comprehensive live coverage, mirroring the sophisticated broadcast standards found at the pinnacle of global motorsport.

New Premier Broadcast Partners

ANT1 (Greece)GP1 (Poland, Croatia, Bulgaria, Slovakia, Slovenia, Czech Republic, Bosnia & Herzegovina)NOVA TV (Czechia)Prima Sport (Romania)RTL (Luxembourg)Setanta Sport (Georgia)Swiss Sport (Switzerland)TV Start (Russia)

Global Media Synergy

These new agreements integrate into a robust existing network of world-class broadcasters. The NASCAR Euro Series already announced major collaborations with DAZN and Sports Illustrated, ensuring a dominant digital presence. Furthermore, the championship offers its stronghold in key territories through:

DAZN (more than 200 countries)AX Sports.AI (global)Sports Illustrated (USA, UK, New Zealand, Australia, South Africa)Sportdigital+ (Germany, Austria, Switzerland)REV TV (Canada)TALPA’s Kijk (Netherlands)CYTA (Cyprus)AZAM TV (Tanzania)

Fans worldwide can also access the season opening qualifying sessions and races live via the official NASCAR Euro Series YouTube channel, ensuring that the pure racing ethos from the Circuit Ricardo Tormo in Valencia remains accessible to the global community. To find your dedicated broadcast partner, visit www.nascar.eu/watch.

NASCAR Euro Series PR