To mark its grand opening, Pür & Simple treated its first 50 guests to free breakfast as the chain launched its newest breakfast and lunch location in the Sault
Saultites who enjoy going out for breakfast now have a new option to choose from.
With over 60 locations across Canada, the Montreal-based restaurant chain Pür & Simple opened its new Sault location in Cambrian Mall today.
“It really feels good to open,” Ishaan Radia, Pür & Simple manager told SooToday.
The first 50 guests were treated to a free breakfast to mark the grand opening.
“They showed up in a queue outside at seven o’clock in the morning. That was a really good response for us. I can see that people in Sault Ste. Marie are quite fond of having breakfast and we’re ready to serve them,” Radia said.
Aware that Saultites have several breakfast locations available to them, Radia said he and the Pür & Simple team are ready to go the extra mile to give them not only a morning meal but also an experience.
“We want to create an impression as soon as they enter the door. You will see our staff opening the doors for the guests. We will greet them nicely at the door. We will escort them to their table and talk to them. We’ll ask them ‘what brings you here today?’”
Guests celebrating a birthday will receive a complimentary breakfast waffle.
“We want our guest experience to be more than just eating eggs and potatoes. We want to make them feel at home,” Radia said.
“We never consider the people who come in as customers, but as guests. We always call them our guests because we really want to be their hosts. We want to provide a friendly environment.”
With many breakfast dishes available, Radia said Crepe Oh La La is a standout on the Pür & Simple menu.
“It’s a crepe with a hazelnut chocolate sauce and English cream, with freshly cut strawberries and bananas. It’s a really amazing dish and if you are a sweet eater, have your crepe with pure maple syrup and a side order of sausage or bacon.”
“You will be full for the whole day,” Radia said.
Another hot seller is Chicago Eggs Benedict.
“It has three kinds of meat, which are bacon, ham, and sausage. You can choose a spicy or regular Hollandaise sauce to go with it.
“You can have that with a side of potatoes, or a fruit bowl, which is a healthier option. If you are a meat eater and if you like your eggs Benedict with Hollandaise sauce, Chicago Eggs Benedict is your thing.”
Apart from breakfast, Pür & Simple offers a lunch menu with wraps, burgers and avocado toast.
“If you are looking for a lighter lunch meal, we have the Energy Bowl. It has lots of greens, beans and rice. You will be full but you won’t feel bloated going back to work and feeling sleepy at your desk while working on the computer.”
Radia has been involved in the restaurant industry for five years and describes himself as a professionally trained hospitality worker.
“I train my staff to check with the guest two minutes after serving a meal. We’ll ask if the meal tastes good. If anything needs to be addressed we will make it right. We want to make our guests happy.”
Pür & Simple’s arrival in the Sault comes after a successful opening in Thunder Bay.
“We had plans for 10 northern Ontario locations, but Sault Ste. Marie was not on our list because we didn’t know how well it was going to do in Thunder Bay,” Radia said.
“Thunder Bay had a great response and we saw Sault Ste. Marie had Great Northern Road with a huge amount of traffic, people coming in and staying at hotels, a lot of tourists, so we said ‘why not to grab this opportunity?’”
The Pür & Simple location at Cambrian Mall is open from 7 a.m. to 3 p.m. seven days a week.
“Never skip your breakfast,” Radia laughed.