As the NFL pursues higher broadcast fees, Fox’s public criticism of the league’s streaming strategy could cost the network its longtime NFL package.
On Wednesday, Pro Football Talk’s Mike Florio published a report about the U.S. House of Representatives holding a hearing on the league’s antitrust status, focusing on NFL broadcast deals that have included contracts with major streaming services such as Amazon and Netflix.
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The deals have fundamentally reshaped how the league monetizes its content, forcing traditional broadcasters to compete with deep-pocketed tech companies.
Fox faces the prospect of either paying significantly more to broadcast games or losing the package if a new agreement isn’t reached before 2029, leading to Fox’s founder, Rupert Murdoch, to attempt to pressure the league.
“Perhaps not coincidentally, Murdoch employee Clay Travis testified at the hearing — and he pulled no punches about the impact of the NFL’s embrace of streaming on football fans,” Florio wrote. “Although most of what he said is accurate, none of it will mend fences between the NFL and Fox. And that could further jeopardize Fox’s ability to retain an NFL package after 2029.”
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Florio then pondered what the media landscape would look like if Fox, which has broadcast NFL games since 1994, lost its package — a development that would drastically reshape the broadcasting landscape.”
“It’s still possible that Fox will end up without a package by 2030,” Florio said. “But where would it go? Unless NBC or ABC take over, there would be no broadcast partner for Sunday afternoon games. Maybe that’s how it eventually goes. Fox exits.”
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“NBC or ABC takes the traditional NFC package (which is no longer strictly tied to NFC games), and NBC or ABC assumes Monday Night Football,” Florio continued. “Prime Video adds Sunday night games. That would leave the Thursday night window. Would Prime Video keep it? Would Netflix want it?”
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