Red Bull has created a NASCAR-related limited-edition can to be sold at retail for the first time in 15 years, with the new product featuring the likenesses of Trackhouse Racing drivers Connor Zilisch and Shane van Gisbergen. With good timing following van Gisbergen’s NASCAR Cup Series win on Sunday at Sonoma Raceway, the can will start being sold Monday exclusively at Circle K stores in 8.4- and 12-fluid-ounce sizes. Zilisch will be on the front of the 8.4-ounce version, while van Gisbergen will be on the front of the 12-ounce can.
It’s unknown how many of the cans Red Bull is making, but a drinks company could make millions of units for sale in a special release with athlete endorsers. Images of the can were leaked on social media in recent weeks, but the official announcement is just being made by Red Bull, which got back into NASCAR last year. The company had been out of NASCAR since it shut down its team after 2011, but decided to return in part because it was already aligned with van Gisbergen, who switched from Australia’s Supercars in 2024, and signed the highly rated Zilisch.
Shane van Gisbergen kicks a rugby ball in celebration after winning the Toyota/Save Mart 350 at Sonoma. James Gilbert/Getty Images
Red Bull recently held its first event sponsorship at a track owned by NASCAR Holdings since returning to the sport, serving as the official energy drink of the San Diego naval base race despite Monster Energy remaining as the official energy drink of NASCAR. Red Bull gives part of the space on its primary paint schemes to its retail partners like Circle K, and the C-Store chain posted a graphic of a Trackhouse car in April around the Talladega race.
Based in Austria for global operations and in California for U.S. business, Red Bull has also put Max Verstappen and other Red Bull Racing F1 drivers on cans sold at retail. Trackhouse had a clean sweep of all NASCAR and MotoGP action this past weekend, coming in first and second place in both MotoGP races (sprint and Grand Prix) and finishing first in both the NASCAR O’Reilly Auto Parts Series and Cup Series events.
Van Gisbergen (r) won the NASCAR Cup Series race at Sonoma Raceway on Sunday ahead of the can’s release. Red Bull