Throw in social media figures and the numbers get even more impressive: “Across TNT Sports and DAZN social platforms on Instagram, Facebook, X, TikTok and YouTube, fans embraced the event at scale, generating 139.7 million impressions, 108.1 million video views and 5.2 million engagements.” According to TNT, that makes it the most engaged “non-PPV” boxing event of the year.
