Take a look at this amazing 3D animation that appears like a social ad, crafted by Joan Pous. It captures attention with characters’ expressive emotions and dynamic changes of frames, masterfully created in 3D using a charming hand-painted technique.

The character rig was created by Ramon Arango, and the character base texture is courtesy of Dinesh Dumas. To achieve a painterly style, Joan Pous experimented with a rendering technique: “It’s a process I’ve been building for a while and this is the first time it really clicked the way I wanted.”

Have a closer look at the still shots that demonstrate the painterly style and the inspiring mood the clip conveys: