Organizer targets major Asia-Pacific cities for sports tourism
Hyrox participants compete during an event at Makuhari Messe in Chiba, Japan, on Aug. 6. (Photo by Yuji Murakami)
YUKA KONISHI
August 13, 2026 10:57 JST
CHIBA, Japan — Global fitness racing organizer Hyrox has tapped into a growing community of gym enthusiasts in Asia, turning everyday fitness training into competitive events and boosting sports tourism in the region.