The Wolfpack will race under a new name and in a special Castelli jersey at this week’s race.
Soudal Quick-Step will have a new look when the Tour of Britain gets underway this week, with the team racing as Fix ALL Quick-Step for the duration of the five-day event.
The change will put the spotlight on Fix ALL, Soudal’s versatile range of sealants-adhesives, as the team takes on the UK’s biggest race. To mark the occasion, our riders will wear a specially designed Castelli jersey carrying the Fix ALL identity throughout the race.
Fix ALL has been part of the Soudal portfolio for more than 25 years and has grown into a global brand, with more than ten million cartridges now sold annually across over 130 countries.
“The Tour of Britain gives us a fantastic opportunity to bring Fix ALL closer to an important audience for Soudal”, said Soudal Head of Sports Marketing & PR Marko Heijl. “Cycling allows us to showcase our brands in a way that is visible, engaging and a little bit different. We have seen in the past how much attention a special team identity can generate, and with Fix ALL Quick-Step we wanted to create something distinctive for our British fans. We’re looking forward to seeing the jersey on the road and hopefully on the winner’s podium.”