SuperSport, Africa sports broadcaster and African KnockOut (AKO) are partnering to promote and broaden acceptance level of combat sports across Africa.
The partnership seek to enhance fan engagement for mixed martial arts (MMA), expand storytelling opportunities, and create dynamic platforms for brand activation for MMA on the continent.
“It’s about inspiring a new generation of champions and creating a home-grown ecosystem that can rival the best in the world,” Kamaru Usman, Founder/president, African KnockOut, said.
Usman, who is Africa’s first UFC world champion, said AKO has grown into a significant platform that showcases elite African MMA talent from over 21 countries. “This partnership isn’t just about building a platform — it’s about unlocking the full potential of African MMA.”
Under the partnership, SuperSport will serve as the exclusive linear broadcaster across Sub-Saharan Africa, positions AKO to reach broader audiences and become a key offering within SuperSport’s diverse sports portfolio.
“There is no better partner for this Pan-African expansion than SuperSport — their reach, reputation, and deep connection to African audiences make them the perfect match for our vision at AKO,” Usman said.
This strategic alliance will see SuperSport and AKO collaborate to deliver a dynamic broadcast experience, encompassing:
Rendani Ramovha, CEO, SuperSport, said live fight nights, compelling feature content, and episodic storytelling centred on AKO athletes will feature on SuperSport. Also, territorial fight card design aimed at engaging local fan bases across SuperSport’s key African markets.
“We are delighted to be partnering with Kamaru Usman and AKO. His vision aligns perfectly with SuperSport’s mission to deliver world-class sports content to African audiences and provide a robust platform for African talent,” Ramovha said.
There will also be an extensive promotional integration, including weigh-ins, open workouts, and behind-the-scenes access, to drive multi-platform visibility on SuperSport.
Jeremy Bean, director of partnerships, AKO, said: “This is a defining moment for Pan-African MMA. With SuperSport’s backing, we are confident in delivering the scale, compelling storytelling, and commercial reach needed to elevate African MMA to a global stage.”
