US league’s 5-year pact creates fresh opportunities for brand building by both nations
The NBA’s preseason showcase at the Venetian Arena, Macao, allows Chinese sportswear and tech groups to reach fans. (Photo by Anne Chan)
ANNE CHAN
October 14, 2026 15:35 JST
MACAO — China’s technology and sportswear companies made a strong showing at the recent NBA China Games, which drew thousands of fans to two preseason games in the country’s special administrative region of Macao.