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The campaign will target fans across both the NBA and WNBA, with a particular focus on young adults
The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have partnered with the National Council on Problem Gambling (NCPG) to roll out a new responsible gambling campaign.
Running during the 2026-27 NBA season, the campaign will highlight the risks associated with sports betting and prediction markets. The initiative will target NBA and WNBA fans, with a focus on young adults.
Key aspects of the campaign include how participation in betting or prediction markets can affect more than just fans’ finances, highlighting potential impacts on mental wellbeing and relationships.
Fans who gambles or take part in prediction markets will be encouraged to treat this activity as entertainment rather than a source of income. The campaign will also urge fans to set limits on the time and money they spend, and avoid wagering money they cannot afford to lose.
In addition, the NBA and WNBA, together with the NCPG, will direct fans to responsible gaming resources. These include support for those who may be struggling to manage their behaviour.
Helping basketball fans make ‘informed decisions’
Scott Kaufman-Ross, head of media distribution and partnerships for the NBA, said as the ways people engage with sports continue to evolve, it is important that fans understand the risks associated with putting money on sporting outcomes.
“Through this campaign, we want to help fans make informed decisions, understand the risk and, if they choose to bet, trade or anything similar, that they do so responsibly,” he said.
WNBA chief growth officer Colie Edison added: “Helping our fans make informed decisions is central to this effort. By bringing this campaign to WNBA audiences, we can reach more fans with practical guidance on understanding financial risk, setting limits and recognising when and where to find support.”
Derek Longmeier, president of the NCPG, also spoke about the importance of awareness. He said this is an “important first step” in preventing gambling-related harm.
“We’re proud to support a campaign that brings greater visibility to the risks of sports betting and prediction markets and puts education at the forefront, helping fans better understand the potential for harm and the resources available to those who may need help,” Longmeier said.
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