On Saturday, Oct. 17, The Beer Store is encouraging Ontario consumers to attempt a Guinness World Records title for most container deposit return transactions in 24 hours for multiple venues.

To celebrate this historic effort and encourage participation across Ontario, the Beer Store will provide customers with +20 per cent more value on their empty alcohol container returns and consumers can earn an extra +10 per cent on their empty returns through The Beer Store App on Saturday, Oct. 17 only, a news release said.

While The Beer Store didn’t provide a target, the most plastic bottles collected for recycling in 12 hours was 79,738.60 kg (175,793.52 lbs) and was achieved by Bisleri International Pvt Ltd, Mumbai and PSG College of Arts and Science, Coimbatore (both India) at PSG College of Arts and Science, in Coimbatore, India on Jan. 31, 2024.

The bottles were collected by students of PSG college and the event was supported by Bisleri, India’s leading packaged water supplier.

“Come be part of history, bring back your empty alcohol containers to The Beer Store on Saturday, Oct. 17 as we work to set a Guinness World Records title,” said Ozzie Ahmed, VP Retail, at The Beer Store. 

“To reach the goal, we’re offering consumers 20 per cent more value for empty alcohol containers.”

This promotion is only applicable to empty alcohol containers purchased in Ontario returned for deposit refund at Beer Store retail locations. Kegs are excluded from this promotional offer. This promotion is only valid at participating Beer Store retail locations.

Visit here to view retail store locations and operating hours. Many stores will extend their hours on this day only to accommodate the event.

“On Oct. 17, visit The Beer Store to shop Ontario’s best selection of ice-cold beer and get more for your empties as we attempt to set a record,” added Ahmed.

Quick Facts


On Saturday, Oct. 17, customers will receive +20 per cent more return deposit value on empty alcohol containers sold in Ontario.
Consumers can earn an extra +10 per cent on their empty returns through The Beer Store App and show their Customer QR code at checkout, on Oct. 17, only.
Annually millions of Ontarians return around 1.6 billion empty alcohol containers.
In 2026, The Beer Store opened two new locations in Toronto specifically designed to make returning empties easy and convenient.
This promotion is only valid at participating Beer Store retail locations. Visit thebeerstore.ca/locations to find a retail store near you. Authorized empty container dealers are exempt from this promotion.

Returning Empty Alcohol Containers

The Beer Store launched an Empty Return Locator to make it easier than ever to find a Beer Store or alternative location that accepts empty alcohol containers so consumers can get their deposit back.

In 2025, Beer Store customers brought back approximately 1.6 billion empty alcohol containers for reuse, recycling and to get deposit money back. The Beer Store is Ontario’s proven recycling and reuse solution for empty alcohol containers, including beer bottles and cans, as well as wine and spirit containers sold in Ontario. In almost 100 years of operation TBS has successfully collected for reuse or recycling over 175 billion empty alcohol containers.

Consumers can find the Locator on the Beer Store’s website. Visit thebeerstore.ca/where-to-return-empties. From the homepage of thebeerstore.ca, in the navigation bar select ‘Returning Empties’. This menu will drop down, then select ‘Where to Return Empties’.