It ain’t that bad — in fact, it’s sold out.
Quebec country singer Matt Lang is set to celebrate the release of his fourth studio album, Ain’t That Bad, with a sold-out show at Montreal’s MTELUS on Friday.
“I’m super happy to play in Montreal. We’re going to have a lot of fun,” Lang said.
The cover of Quebec country singer Matt Lang’s fourth studio album, Ain’t That Bad. (Courtesy: Julie Faugère)
One night, one story
The album follows a continuous storyline told through a series of cinematic music videos inspired by the chaos of one big night out. Each video serves as another chapter in the same night.
Lang credits his collaborators, Vicky and Joëlle, with coming up with the idea of creating a movie-trailer-style video for every song. He recalled receiving their pitch after they had been drinking, and deciding to give the unconventional idea a chance, even after they reconsidered it.
Although the album centres on a night of partying, Lang said the concept was about creating something entertaining that audiences could follow from one video to the next.
“It’s not the same thing as hangover, but sometimes when you have a hard night and you have a huge party, it’s just fun. And you have one night with us on the concept,” Lang said.
For Lang, the project represents a new creative challenge.
“We worked hard on Ain’t That Bad, and you know, that was a huge thing, because all the concept and all the videos, all the cinematic stuff around the project, it’s huge, and we never did that before too, so for me it means a lot,” he said.
A personal song behind the party
Away from the album’s upbeat atmosphere, one track carries a more emotional meaning.
Lang said “Today’s That Tomorrow” was written with his late mother in mind.
“That was for my mom first, you know, like I was thinking about her. She passed away one year and a half ago, and that was, you know, a hard time for me. And I was like, would be great to have something like that on this album because, like, if we’re, for one song, go out of the concept and just, you know, tell the truth that what I’m feeling right now. And back in the days and also for the future, it’s important to me. So that’s why I say, ‘Today’s That Tomorrow.’”
Montreal first, then beyond Quebec
For Lang, launching the album in Montreal is an important milestone before taking the project to audiences outside Quebec and Canada.
He said the sold-out show is particularly meaningful because he wanted to introduce the album in Quebec before bringing it to international audiences.
“It’s one of the biggest venue in Montreal. And it sold out. So that was super important to me to play in Montreal first and then after that we can go in everywhere we want to go. It’s important to me to do it first in Quebec and then after that we can do it out of Quebec and also out of Canada,” Lang said.
A promotional display for Quebec country singer Matt Lang’s album release show outside MTELUS in Montreal on Oct. 22, 2026. (CityNews)
Lang said plans included performances in Ireland, Scotland, the United Kingdom and Germany.
He is also preparing a larger stage production than the band has put on before.
“It’s a huge party…we never did a show like that. You know, like it’s a big show, lots of pyro, lots of everything,” Lang said.
Giving credit to the team
As he prepares to release Ain’t That Bad, Lang said he wants fans to focus less on a particular message and more on enjoying the experience.
“Hey guys, have fun. This is going to be a great night,” he said.
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