The superfood supplement Daily Ultimate Essentials has anchored IM8 since its launch, giving the brand, co-founded by David Beckham, a flagship daily nutrition powder geared toward adults. IM8 is taking that experience into family supplements through a ten-year, exclusive global partnership with Care Bears. The two are building a separate wellness brand around the characters under the name Care Bears by IM8.
The first products from IM8 and Care Bears will be separate gummy multivitamins for children and adults, with both designed to be vegan and sugar-free. IM8 is leaving out gelatin and artificial colors and flavors, and the products will undergo third-party testing. The gummy format is the starting point for a wider family range, with plans to move into confectionery and snacks for children following the supplements.
The gummies are targeted for a worldwide launch in the first half of 2027, the same year Care Bears turns 45. The brand is being developed for retail shelves as well as online sales and subscriptions, extending its reach beyond IM8’s original direct-to-consumer model. An early sign-up form is already live and open for both the children’s and adult products, exclusively through the collaborative Care Bears by IM8 website.