Sept. 8 (UPI) — YouTube said Monday its first-ever exclusive broadcast of an NFL game was a “huge” success that saw tens of millions of global viewers.
The streaming platform’s live NFL broadcast from Sao Paulo, Brazil, on Friday — featuring the Kansas City Chiefs and the Los Angeles Chargers — set a record at more than 17 million viewers for most concurrent viewers of a YouTube live stream, the company said in a release.
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According to YouTube, the NFL game drew a global audience of more than 17.3 million average-minute-audience from more than 230 nations and territories.
YouTube partnered with the NFL to bring a “uniquely interactive and creator-driven viewing experience” that saw a halftime show from Karol G, company officials stated.
On Monday, YouTube officials expressed their delight with the results and wished viewers a “Happy NFL Season” ahead.
“Thank you to all 17 million of you who tuned in for this game-changing moment on YouTube,” the streaming giant said.