LAS VEGAS, NV, September 10, 2025 – The World Boxing Council (WBC), in collaboration with Jason of Beverly Hills, unveiled the first ever WBC Crown Series Undisputed Championship ring, Wednesday, September 10th, at the Fountainbleau’s Hall of Excellence. The ring is a vision architected by Rasheen Farlow, WBC Strategic Partner (Global Brand Strategy and Cultural Partnerships), and brought to life through Jason of Beverly Hills’ elite craftsmanship.
To view and download digital assets of the ring, click here. Photo credit can be attributed to Jason of Beverly Hills.
“The WBC is absolutely thrilled to present an astonishing “Undisputed Champion” ring to the victor of the highly anticipated clash between Canelo Álvarez and Terence Crawford. There’s no better stage to award this unique and luxurious WBC champion’s ring than this, which will host this legendary bout—the true Super Bowl of boxing. Our great friends, Rasheen Farlow and Jason of Beverly Hills, have done a phenomenal job crafting a one-of-a-kind masterpiece that will be awarded to the winner of this sensational fight between two of the world’s best, representing Mexico and the USA” Mauricio Sulaimán, WBC President.
“The WBC Undisputed Crown Series is about legacy and innovation. My vision was to create a new tradition in boxing that honors the rarest achievement in our sport. Every element is intentional, this ring is cultural storytelling, designed to immortalize what it means to be undisputed. Together, these elements honor boxing’s legacy while recognizing the vision of His Excellency Turki Alalshikh, Riyadh Season, and SELA in making history by elevating the sport’s global presence and cultural resonance, ” said Rasheen Farlow, WBC Strategic Partner (Global Brand Strategy & Cultural Partnerships)
“The belt will always be sacred in boxing — it’s the crown jewel of tradition. But a ring? A ring brings legacy to your fingertips. It’s a wearable monument. Designing a ring for an undisputed champion is symbolic of evolution — where tradition meets personalization, where ceremony meets style. Just like we redefined what a championship ring could be in team sports, we now have the chance to do the same in boxing. This isn’t replacing the belt — it’s elevating the story, ” said Jason Arasheben, CEO Jason of Beverly Hills.
The ring has almost 10 carats of stones set onto yellow gold. There are 8.5 carats of white
diamonds and over a carat of colored stones. Valued at over $100,000. The top of the ring features the words “World Champion” around the WBC logo. The WBC logo is set against WBC’s signature green. The colored stones represent the other titles in professional boxing.
Twisting the Jason of Beverly Hills signature removable top opens to reveal the Allegiant Stadium bowl. There is a centered boxing ring at midfield with Crawford and Canelo listed in their respective end zones.
The side of the ring features the fight date on top the Ring Magazine logo, and a pair of boxing gloves. As this is the official WBC ring presentation for the Undisputed World Championship bout, the other side of the ring says “Undisputed. ” It also has WBC in diamonds and the year.For further information about the WBC Crown Series Undisputed Championship ring and the entire Jason of Beverly Hills collection, visit www.jasonofbh.com. Follow Jason of Beverly Hills on Instagram @jasonofbeverlyhills.
INTERVIEW / PHOTO & VIDEO OPPORTUNITY
Jason Arasheben, CEO Jason of Beverly Hills, is in Las Vegas and is available for nterviews. He will have a ring on hand for photos and video. Media should reach out to
ABOUT JASON OF BEVERLY HILLS
Unafraid to take risks and push the limits of conventional fine jewelry standards, Jason of Beverly Hills has rapidly gained a global reputation for creating custom one-of-a-kind diamond pieces for an extremely selective clientele, including pro athletes, celebrities, and royalty. The brand operates three boutiques with all items produced in their Los Angeles facility. Launching their Championship Ring Division in 2009, Jason of Beverly Hills has been credited with infusing a breath of fresh air into a championship ring industry and has collaborated with a number of teams including the Philadelphia Eagles, the Los Angeles Lakers, the Texas Rangers, Chelsea FC, and the World Series Of Poker.
MEDIA CONTACT
Direct: (858) 663-2453
INTERVIEW / MEDIA OPPORTUNITY
Rasheen Farlow – WBC Strategic Partner, Global Brand Strategy & Cultural Partnerships and Author, Architect & Designer of the WBC Crown Series™ Undisputed Ring — is available for interviews and commentary. As the visionary behind the Crown Series™ , Farlow can provide insight on the cultural storytelling, global brand strategy, and historic significance of introducing boxing’s first sanctioned ring tradition.
For interview requests, please contact Christina Fonseca directly:
Direct: (267) 670-2757
WORLD BOXING COUNCIL / MEDIA RELATIONS
Jose Antonio Arreola – WBC Communications
jaasulaiman@wbcboxing.com