backlit metallic grid illuminates zara’s hybrid retail space in rotterdam

Grid and Geometric Blocks Shape Retail Space by Random Studio

Random Studio takes over the design of a permanent retail space within Zara’s largest store, a five-floor building in Rotterdam, the Netherlands. Occupying a significant portion of the first floor, the project establishes a hybrid environment defined by spatial layering and material contrast.

A backlit metallic grid introduces a threshold between the newly created ‘quarry-like’ space and the rest of the store. Within this boundary, geometric blocks and muted natural tones define product display zones, unified by overhead light panels that provide consistent illumination.

all images courtesy of Random Studio

Contrasting Material Palettes Divide spaces in Zara Rotterdam

The design team at Random Studio distinguishes the space between two main collections through material palettes. The urban collection is presented with articulated fixtures incorporating glass, natural stone, and stainless steel. In contrast, the sports collection is framed by black steel, rubber, and industrial-style elements. A dedicated social area provides visitors with seating in two elevated zones. This space, bright and restrained in expression, functions as a pause point within the larger retail environment.

Random Studio designs a retail interior within Zara’s largest global store

a backlit metallic grid marks the boundary of the redesigned zone

the grid creates a visual threshold between store and installation