McLaren Racing has announced leading inference provider Groq as an Official Partner of the McLaren Formula 1 Team.
Groq will support the McLaren F1 Team in continuing its long history of turning innovation into advantage, with the integration of Groq’s custom Language Processing Unit – the technology used for AI inference – that has been purpose-built to deliver cost-efficient intelligence.
As part of the partnership, Groq technology will fuel decision-making, supporting the McLaren F1 Team with analysis, development and real-time insight, as well as supercharging the processing power McLaren needs to perform efficiently.
Nick Martin, Co-Chief Commercial Officer, McLaren Racing, said:
“Formula 1 is about performance under pressure, so we’re excited to begin working with Groq to help deliver inference at the speed we need to support us in our efforts to stay at the front of the grid.”
Chelsey Susin Kantor, Chief Marketing Officer, Groq, said:
“McLaren and Groq share the same foundations: speed, precision, and the efficiency needed to win. We’re proud to deliver the high-performance, low-cost compute that fuels McLaren on the track and beyond.”
The Groq logo will feature on the McLaren Formula 1 Team race cars from the 2025 Singapore Grand Prix.