Summary
For the first time ever, Marni and Madhappy are teaming up on a 15-piece collaborative apparel capsule
Commemorating World Mental Health Day, the duo is gearing up to drop a range of loungewear sets, fleece pullovers, and T-shirts
Entitled “Heart to Heart,” the range drops for purchase on October 10
Since its 2017 founding, Madhappy has made significant strides in the mental health space, guided by an unwavering, optimistic brand ethos. Even as the Los Angeles label continues to expand in its creative ether through community-centric brand activations, more honed-in ready-to-wear drops, a growing brick-and-mortar presence, and taking on more big-name collaborations, Madhappy hasn’t lost sight of its core vision.
On the heels of recent collaborations with Hysteric Glamour and Needles, the mental health-first imprint is now enlisting the likes of another high-fashion A-lister to contribute to to some its staple loungewear silhouettes.
In another big collaborative move for Madhappy, the label is teaming up with Marni for the first time for a 15-piece apparel capsule the pair is calling “Heart to Heart.” Spanning hoodies, tees, fleece, and sweats, the co-branded range keeps it cozy and simple in design approach, melding Madhappy’s contagious Californian outlook with Marni’s fine-tuned Italian craftsmanship.
A masterful display of the first timer’s creative synergy, the pair finds ease in a colorway of soft mint greens, cream, red, and black, Madhappy’s hallmark handstitching surrounds the hood on each pullover piece, wheras baseball caps feature signature contrasting seams.
Peep the debut Marni x Madhappy range in the gallery above, and expect “Heart to Heart” to release for puchase on World Mental Health Day, October 10, via Madhappy and Marni official webstores and at all Madhappy brick-and-mortar outposts.