Behind every victory lies a web of technology that helps a rider cross the finish line first. Here’s what really won in 2025.
Kristof Ramon, Cor Vos, Escape staff
As the curtain falls on the 2025 Women’s WorldTour season, the results sheet only tells half the story. Behind every rider victory lies a web of technology choices – from bikes and groupsets to tyres and wheels – that carried those riders across cobbles, climbs, and circuits. With margins between winning and losing sometimes measured in millimetres, equipment is increasingly more central to performance.
Wins are only one way to measure marketing return on investment, but they’re an objective benchmark. This analysis breaks down the tech that triumphed in 2025: which bikes topped the podium, which wheels dominated, and which tyres proved fastest when it mattered most. Beyond rider power and tactics, the data reveals deeper trends shaping the sport, from the growing but far from fully embraced influence of aero efficiency to the battles between component manufacturers.
The 2025 season overall
Before we dive into any specifics, let’s take a look at the headline figures from the 2025 season. Here, the stranglehold Specialized holds on the Women’s WorldTour becomes painfully apparent. Counting both stage and overall victories (but not secondary classifications), there were 85 WorldTour race days in 2025, aka 85 wins up for grabs.
FDJ Suez became Specialized’s third Women’s WorldTour team.
Through its sponsorship of SD Worx-Protime, AG Insurance-Soudal, and – new for 2025 – FDJ Suez, Specialized now backs three of the 15 teams at the sport’s top level, or 20% of the entire Women’s WorldTour peloton. The only other brands to sponsor multiple teams in the Women’s WorldTour is Canyon, which supplies bikes for Movistar and Canyon-SRAM zondacrypto.
Adjusting for representative proportionality, Specialized still claim more than double the wins of the next-most successful brands. Specialized still leads, but its per-team average of 14.7 wins is just over half that of Cervélo and Colnago, proof that spreading sponsorship across multiple top-tier teams delivers returns. With this in mind, AG Insurance did fall short of Specialized’s other teams with five wins compared to 11 for FDJ, and 27 for SD Worx.
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