Published on
October 27, 2025
Jeju SK FC has launched an exciting new programme called “Workation with Soccer” that aims to combine the vibrant world of sports with the rising demand for MICE (Meetings, Incentives, Conventions, and Exhibitions) travel. In addition to boosting the local economy in Jeju, this creative programme aims to make better use of the club’s current infrastructure. The programme is a unique offering for both domestic and foreign companies, academic societies, and groups because it blends corporate activities like workshops and meetings with soccer-related experiences. By combining business events with sports tourism, the project is expected to add a new dimension to Jeju’s tourism offerings.
The Concept Behind ‘Workation with Soccer’
The ‘Workation with Soccer’ programme represents a strategic move to diversify Jeju SK FC’s revenue generation models and attract new types of visitors to the island. This venture, combining MICE events with soccer content, aims to cater to the growing demand for unique experiences in business tourism. The programme’s focus is on offering companies and organisations the chance to combine business activities like meetings and conferences with the excitement of soccer-related experiences.
Jeju SK FC has long recognised the potential of its infrastructure to support diverse tourism offerings. The club has already attracted attention through programmes such as clubhouse and stadium tours, school trips, and activities for away fans. These programmes have proven effective in drawing groups to Jeju, and now the club is ready to expand this reach by offering an integrated MICE tourism programme that incorporates both professional and recreational elements.
Enhancing Jeju’s Economy Through Sports and Business Tourism
Jeju Island, known for its stunning natural landscapes and cultural offerings, is increasingly becoming a hub for international conferences, exhibitions, and academic events. The ‘Workation with Soccer’ programme capitalises on this trend by offering an innovative way to combine work and leisure, thus appealing to a wide range of corporate and academic groups. This model not only strengthens Jeju’s position as a key destination for MICE events but also supports the local economy by bringing in visitors who will spend on accommodations, dining, transportation, and leisure activities.
The MICE sector in South Korea has been growing steadily, driven by the increasing number of international events and a growing demand for unconventional venues that combine business and leisure. By offering soccer-related experiences, Jeju SK FC is tapping into a niche market that could attract significant attention from organisations looking to combine team-building exercises with professional meetings.
Key Features of the Program
The ‘Workation with Soccer’ programme offers participants a range of exciting features. For workshops and meetings, the Clubhouse Talent Center, a versatile venue with a maximum capacity of 100 people, is available for rent. The centre is equipped with modern amenities such as projectors, sound systems, heating and cooling facilities, and even free Samdasoo bottled water. These facilities provide a comfortable environment for business events, ensuring that participants have everything they need for productive meetings.
In addition to the professional aspects of the programme, participants can also take part in various soccer-related activities. These include tours of the Jeju SK FC clubhouse (priced at 20,000 Korean won per person), stadium tours (10,000 Korean won per person), and group viewings of home games. These experiences are enhanced by the presence of professional Jeju SK FC guides who offer in-depth insights into the club’s history and facilities, further enriching the experience.
One of the standout features of the programme is its combination of high perceived value and cost-effectiveness. The soccer-related activities provide a unique, memorable experience, adding significant value to the overall MICE event. By integrating both business and leisure components into one seamless package, the programme presents an exciting opportunity for companies and organisations looking for a new way to engage employees or clients.
Target Audience and Pilot Program
The pilot phase of the ‘Workation with Soccer’ programme will run from October to December 2025, targeting domestic and international companies, academic institutions, and groups of 30 or more individuals. This period will serve as an opportunity for Jeju SK FC to refine the programme and gather feedback, ensuring that the official annual launch in 2026 will meet the needs of its target audience.
By offering this programme to a variety of organisations, the club hopes to position itself as a key player in the MICE and sports tourism markets. As the programme gains traction, it is expected that more organisations will seek out Jeju for their meetings, conferences, and team-building events, creating a sustainable and diversified stream of revenue for the club and the local economy.
The Future of MICE Tourism in Jeju
As Jeju continues to position itself as a top destination for international MICE events, initiatives like the ‘Workation with Soccer’ programme are essential in diversifying the island’s tourism offerings. The programme not only caters to businesses and academic groups but also offers a platform to promote Jeju’s unique cultural and sporting attractions. By blending the allure of soccer with the practical needs of the MICE sector, Jeju SK FC is creating a new model for tourism that is both innovative and sustainable.
The club’s commitment to providing high-quality experiences for visitors, combined with the island’s growing infrastructure, promises to make Jeju a prominent player in the global MICE tourism market. As South Korea continues to invest in the development of its tourism and event facilities, Jeju SK FC’s efforts are likely to inspire similar initiatives across the country, further boosting the appeal of South Korea as a destination for business and leisure travelers alike.
Conclusion
A progressive initiative, Jeju SK FC’s “Workation with Soccer” programme fits in well with the expanding trend of fusing work and play. The programme has the potential to change how businesses think about their corporate events by providing them with the opportunity to combine fun and productivity through its distinctive fusion of MICE tourism and soccer content. As the programme develops and grows, it is expected to have a major impact on Jeju’s tourism industry and solidify its standing as a top travel destination for both leisure and business tourists.
