Ottawa has introduced a new International Talent Attraction Strategy and Action Plan to aggressively compete for global talent.Abhijit Alka Anil/The Globe and Mail
Lisa Lalande is chief executive of the Century Initiative.
It doesn’t take much to decode how the Liberals want Canadians to understand their new immigration strategy, unveiled in Tuesday’s budget.
The message is clear: quality over quantity. As Finance Minister François-Philippe Champagne put it in his prebudget news conference, “On one hand [we’re] saying, ‘Yes, we’re getting back to sustainable levels.’ On the other hand, we’re really focusing on attracting the best and brightest.”
On the quantitative side, that “sustainable” level means sharp reductions. Permanent-resident targets have been lowered to 380,000 a year for the next three years, down from 395,000 in 2025. Temporary-resident numbers will fall even more dramatically – Canada will admit about 385,000 next year, roughly 43 per cent fewer than the 2025 target, and 370,000 in the two years after that.
On the qualitative side, Ottawa has introduced a new International Talent Attraction Strategy and Action Plan – a signal that Canada intends to compete more aggressively for global talent and position itself as a magnet for innovation and investment. The politics of this quality-over-quantity message are seemingly irresistible.
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A recent Environics survey found most Canadians still recognize immigration’s economic and social benefits, yet a majority, 56 per cent, believe Canada is accepting too many newcomers. And these cuts clearly reflect that sentiment.
But political calibration is not the same as economic strategy. Without a broader, more coherent plan for growth, this approach risks being more symbolic than structural.
The fact is, no matter how much this government spends trying to lure global talent, they won’t come – or stay – unless there are real opportunities in a healthy labour market. Unless there are communities with good schools, affordable housing and the infrastructure to support growing families. You can’t attract quality talent without offering a quality of life that works for everyone.
And that is one of this budget’s most glaring omissions. By unveiling immigration targets within the budget, Ottawa signalled it was serious about tying population growth to economic policy and performance. While there are encouraging signs – investments in productivity, competitiveness and infrastructure – the ambition falters in execution and integration. Because population growth and economic policy continue to move on separate tracks.
If we look closer at the government’s strategy, it is spending $1.7-billion to attract “high-quality” talent. The intent is clear: As the United States tightens high-skilled visa access under President Donald Trump’s new US$100,000 H-1B fee, Canada hopes to catch the spillover.
The rationale is understandable. Researchers, innovators and entrepreneurs can drive discovery, create jobs and help secure long-term growth. But innovation doesn’t happen in isolation, and neither does sustainable prosperity.
Canada’s economy doesn’t just need tech talent or star researchers. It also depends on personal support workers, farm labourers, early childhood educators and service-sector employees – the people who keep our communities functioning and our quality of life high. When those systems break down, it becomes harder to attract any kind of talent, including the very people we’re spending more than a billion dollars to recruit.
Prime Minister Mark Carney says the federal budget is meeting the moment with global trade disruptions and deep divisions blanketing the country under a cloud of uncertainty.
The Canadian Press
That’s why a sharp pullback in temporary migration – without corresponding, credible increases in permanent admissions – risks undermining delivery.
Favouring permanent over temporary migration is right in principle. But execution matters. Cutting temporary intake without scaling permanent pathways – across the full skills spectrum – undercuts delivery. A strategy that courts top researchers and innovators must also ensure the workers who keep communities running can come, stay and thrive. Right now, government is betting on growth without a realistic labour market plan to support it.
But there’s a bigger picture. Planned permanent admissions are projected to hold at just under 1 per cent of Canada’s population. Canada needs sustained immigration levels closer to 1.15 to 1.25 per cent over the next decade so we’re not trying to finance an aging society with a smaller tax base and work force.
What’s required now is a coherent population strategy that aligns people, homes, infrastructure and services, and credible execution that Canadians can see. Because if we invest in one area while neglecting another – to borrow a phrase from Mr. Champagne’s budget speech, we won’t “catch the winds of economic changes” – we’ll stall.
In those same remarks, Mr. Champagne added, “This budget must be generational in its ambition and serve to shape our economy and our nation’s future.”
He’s right, but generational investment isn’t a line item. It’s a mindset. It requires planning beyond election cycles and a willingness to build a population strategy as integrated as the economy it’s meant to sustain. And it requires discipline to connect the dots between who we invite, where they live and how they thrive.