A growing campaign to bring cyclocross and cross-country running into the 2030 Winter Olympic Games has run into firm opposition from the custodians of traditional winter sports, who argue that expanding the programme beyond snow and ice threatens the identity of the Games themselves.

The friction surfaced publicly this week, after the federations representing skiing, skating, biathlon, curling, luge, bobsled, and skeleton issued a joint statement that left little doubt about their stance.

“A dilution of the Winter Games identity”

The collective, speaking through a statement reported by the Associated Press, was unequivocal.

“The Winter Olympic Federations are firm in our belief that such an approach would dilute the brand, heritage and identity that make the Olympic Winter Games unique – a celebration of sports practiced on snow and ice.”

Their argument rests on both tradition and the IOC’s own rules. The Olympic Charter currently specifies that sports in the Winter Games must be contested on snow or ice, something neither cyclocross nor cross-country running consistently fulfils. Both sports frequently take place on grass, mud and parkland, even if snow and frozen terrain are part of their seasonal DNA.

This pushback comes at a moment when the IOC, under its new president Kirsty Coventry, has opened a wider review of the Winter programme. Coventry has signalled interest in change, especially as the Winter Games currently host 116 medal events, compared to 329 at the last Summer Games.

Cross-country running and cyclocross gain momentum

Despite resistance, the idea of adding these disciplines has powerful backers. Sebastian Coe, President of World Athletics, and David Lappartient, President of the UCI, have both been vocal in their support. Coe told The Guardian in October that he believed the chances of inclusion were strong following discussions with Lappartient.

Interest was further fuelled by local authorities around La Planche des Belles Filles, who proposed hosting Olympic cyclocross races as part of the 2030 Games in the French Alps.

Some national bodies are preparing for a future in which the discipline joins the Winter programme. USA Cycling CEO Brendan Quirk recently told Cyclingnews he sees more than a 50 per cent chance of cyclocross featuring in 2030, adding that the sport would be “off the charts” in Salt Lake City when the Games head to Utah in 2034.

Biathlon chief dismisses proposal

But the strongest resistance comes from organisations that see themselves as the guardians of winter tradition.
Max Cobb, Secretary General of the International Biathlon Union, was blunt:

“If they were super popular sports, they would already be in the Summer Games, and they’re not.”

He added that discussions among snow and ice federations produced no enthusiasm:

“There wasn’t anybody thinking, ‘What a good idea.’ We’re all scratching our heads.”

Innovation vs identity

The tension highlights a wider debate inside the Olympic movement: should innovation expand the Games beyond their historic boundaries, or should it refine the existing sports?

Ivo Ferriani, the influential president of the International Bobsleigh and Skeleton Federation and a member of the IOC’s executive board, suggested the focus should be on evolving established sports rather than adding disciplines from outside the winter ecosystem.
He pointed to the debut of ski mountaineering (skimo) at the 2026 Winter Olympics as an example of innovation from within the snow-and-ice family.

A long road ahead

For now, the proposal to include cyclocross or cross-country running faces steep cultural, technical and political barriers. Any change would require amending the Olympic Charter, winning over sceptical winter federations and navigating the complex balance between tradition and modernisation.

But the momentum behind the idea is real, and influential supporters are not backing down. If the IOC believes the Winter Games must grow to remain relevant, then the door to cyclocross is unlikely to close completely – even if it remains only slightly ajar for 2030.

The debate will continue as the IOC works through its Winter Games review, and a clearer picture should emerge heading into the final decision-making stages next year.