Her love don’t cost a thing – however, she will sell you a ring.
Jennifer Lopez, who has worn six engagement rings in her lifetime, perhaps making her something of an expert, is the new face of jewelry company Zen Diamond.
The four times divorced diva is being paid $10 million to hawk sparklers for the Turkish brand, a source told Page Six. However, that’s considered a low-figure endorsement deal for the superstar.
Jennifer Lopez modeling a diamond necklace, earrings, and engagement ring from Turkish brand Zen Dimaond. @zendiamondusa/Instagram
In another picture for the company J. Lo wears a diffrent diamond necklace, ring and bracelet. Zen Diamond
“She used to close much bigger deals. She used to get paid easily like $20, $30 even $50 million for endorsements. That’s why I was shocked,” the source sniffed, adding: “That’s low for J. Lo.”
Posing in a bridal white, off-the-shoulder dress with an engagement ring on her ring finger, the “Jenny From the Block” singer, 56, is the new global ambassador for the brand, which features her prominently in their latest ad campaigns for Black Friday.
In real life Lopez is single after divorcing Ben Affleck in 2024.
“She wants to stay in the news. She’s chasing her youth. She’s not one of those people who is desperate for money. I think J. Lo is in a phase where she’s doing anything to stay relevant,” the source speculated.
Ben Affleck and Jennifer Lopez on their wedding ceremony in Georgia in 2022. The marriage lasted just two years.
Lopez showing off the huge green diamond ring Affleck bought for their second engagement. Experts said the 8.5-carat diamond was worth “well over $5 milllion” and perhaps even more than $10 million. Instagram/@tombachik
Indeed, the Bronx-born superstar has been branching into new territory recently performing this weekend for the first time in India at a billionaire’s wedding, where she earned herself another reported $2 million payday.
“She’s not one of those people who is desperate and needs money. She wants people talking about her,” the source told Page Six.
Zen Diamond chairman Emil Guzelis said in a statement: “Jennifer Lopez is more than an international icon; she represents power, authenticity and timeless beauty.” A rep for Lopez did not return a request for comment.
Lopez with Alex Rodriguez in 2018 before they got engaged. Getty Images for Guess, Inc.
Lopez showing off the 15-carat, emerald cut diamond engagement ring A-Rod bought for her in 2019. They called off the engagement two years later. Getty Images
Lopez filed for divorce from Affleck, 53, in August 2024, two years to the day they had wed in Las Vegas. Affleck had proposed to “Maid in Manhattan” star Lopez with a green diamond engagement ring.
When they started dating in 2021 it was a rekindling of their romance after they had originally dated and been engaged when both at the peaks of their respective careers in early 00s.
The first time around, Affleck proposed to his “Gigli” co-star in 2002 with a 6.1-carat, radiant-cut pink Harry Winston diamond flanked by two smaller white sparklers, estimated to be worth between $1.2 and $2.5 million.
Lopez showing off her first engagement ring from Affleck in 2003. This more modest diamond was worth between $1.2 and $2.5 million. Getty Images
Lopez and Affleck attending the Oscars during their first engagement in 2003. Getty Images
Alas, they split in 2004, with Lopez allegedly kept the ring, which had the word “sing” engraved inside the band.
Before her marriage to Affleck, Lopez was engaged to former New York Yankee Alex Rodriguez whom she began dating in March, 2017.
A-Rod popped the question in March, 2019 – with a 15-carat, emerald cut diamond ring. The pair split in 2021 after rumors circulated A-Rod had slid into the DMs of “Southern Charm” star Madison LeCroy whom he apparently wanted to be his “side chick.”
Lopez’s first marriage was to Cuban actor and producer Ojani Noa, 51, in 1997. They divorced one year later, and the “On The Floor” singer tied the knot again in 2001 to dancer and actor Cris Judd, 56, who she divorced in 2003.
Lopez and her first husband, Ojani Noa, at the 1997 premiere for “U-Turn,” which Lopez had a role in alongside Sean Penn, in Los Angeles. WireImage
Lopez on her wedding day to dancer Cris Judd, her second husband, in 2001. WireImage
Lopez with Marc Anthony, who she was married to for 10 years and with whom she shares twins Max and Emme. WireImage
Lopez locked in love with Marc Anthony — father of their now 17-year-old twins, Emme and Max — in 2004. They were married for 10 years before splitting in 2014.
And she’s apparently still holding out on finding love the old fashioned way — without using technology.
When Howard Stern asked if Lopez would ever go on the exclusive dating app Raya during an October appearance on his SiriusXM show, the “Selena” actress bluntly replied: “No, I don’t want that.”