How much would you pay for a KOM? Or someone else’s KOM? How much would you pay for the bike ridden by the most famous cyclist in the world to set the fastest time up one of the most famous climbs in the world during the Tour de France?
The answer, for some lucky (and wealthy) individual is around $262,958 in Canadian dollars (€163,430).
That’s how much Tadej Pogačar’s very custom Colnago Y1Rs went for in auction. This is the bike that Pogačar rode to set a record time up Mont Ventoux during the 2025 Tour de France (but not the stage win). It’s just a little bit more than Sothebey’s predicted sale price of the bike, which was between USD15,000 and $20,000.
What makes this Colnago special, other than it’s rider? The frame is stripped of all paint, exposing a raw carbon finish save for a few rainbow highlights for the world champion on the frame and fork, and some minimal Colnago, ENVE and UAE team lettering. That cut the bikes weight to just over 7kg, a remarkable weight for an aero frame.
Pogačar’s teammate reveals the star was closer to defeat at the Tour than many realized
While Pogačar didn’t win the stage up Mont Ventoux, it did help the Slovenian cement his fourth Tour de France title.
Pogačar raced similar versions of the Colnago at il Lombardia and to defend his world championships title in Rwanda later in the season.
Will it help whoever bought this bike get a KOM of their own? It’s fare more likely to sit on display somewhere. But maybe.