Coco Gauff will see her net worth soar after signing a deal to become a global ambassador for Mercedes-Benz. The American tennis star has already secured her place as the highest-paid female athlete in the world and shows no signs of slowing down.
The two-time Grand Slam champion enjoyed a successful 2025 season, securing her second major title with a French Open win over rival Aryna Sabalenka. She made multiple finals across the year, winning the Wuhan Open most recently in October. But it is off the court where Gauff is making her biggest money moves.
With deals already in place with Rolex, Bose, New Balance, Emirates, UPS and Microsoft, the 21-year-old will add to her endorsement portfolio alongside Mercedes-Benz. The deal, which is thought to be worth £37.5million annually for up to a decade, means more to Gauff than just monetary gain.
She said: “For me, tennis has always been about more than just winning. It’s about growth, passion and determination.
“That’s why this partnership with Mercedes-Benz feels so special – we share the same drive and belief in pushing boundaries.”
Gauff’s net worth is already an eye-watering sum of £26.2m with up to £18m in tournament earnings. This year alone, the young tennis star took home £6m in prize money with £11m earned in endorsement deals.
As she prepares for another year of challenging world No.1 Sabalenka, Gauff has been backed by Serena Williams’ former coach to come out on top in 2026. Rick Macci took to social media to share his thoughts, as he said: “Coco will be a different player in 2026.
“Serve will be a weapon and the forehand more compact and overall strategy controlling the center of the court. She has the best defense on the tour and with these additions she will be knocking on that number one door.”