What’s Happening?

Arby’s is taking its NASCAR sponsorship in a new direction, announcing a mega deal with JR Motorsports that will see the brand serve as primary sponsor for eight different races during the 2026 NASCAR O’Reilly Auto Parts Series season.

The brand and JRM announced their new partnership in a video on social media that featured full-time JRM drivers Carson Kvapil, Sammy Smith, and Justin Allgaier, alongside JRM co-owner Dale Earnhardt JR.

In the video, the drivers announced the new depths Arby’s is going to with its support of NASCAR, including driver appearances, primary and associate sponsorships.

This includes a total of eight races in which Arby’s will serve as a primary sponsor for these three drivers:

Carson Kvapil

Echopark Speedway – February 21

Rockingham Speedway – April 4

Texas Motor Speedway – May 2

Chicagoland Speedway – July 4

Sammy Smith

Talladega – TBA (April 25 or October 24)

San Diego Street Circuit – June 20

Charlotte ROVAL – October 10

Justin Allgaier (Season-Long Associate Sponsorship)

Darlington Raceway – TBA (March 21 or September 5)

Per the announcement from JRM, the multi-year partnership will also expand into Earnhardt’s Dirty Mo Media.

This is an expansion of Arby’s footprint in the sport, a footprint that did not exist just two seasons ago.

Prior to the 2024 season, Arby’s had not sponsored a NASCAR race car since the NASCAR Nationwide Series race at Kansas Speedway in September 2008.

Even then, the restaurant chain had only served as a primary sponsor for one NASCAR Cup Series race in its history, sponsoring Roush-Fenway Racing’s Matt Kenseth at the Spring 2007 race at Bristol Motor Speedway.

In 2024, Arby’s returned to NASCAR by sponsoring Josh Bilicki and Cody Ware in two events before expanding its sponsorship to 11 races with Ware and Rick Ware Racing in 2025.

Additionally, Arby’s played a prominent role in the 2025 NASCAR Chicago Street Race, sponsoring a significant portion of the circuit inside Chicago’s Grant Park.

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