Every pro in the peloton is getting a big ole’ bag of cycling kit today. Perhaps even two! Jan. 1 means bibs and jerseys and jackets and hats and oh my! For EF riders, that means some new swag, courtesy of ASSOS of Switzerland. No more Rapha.
As of Jan 1., ASSOS is now EF Pro Cycling’s official technical apparel partner, supporting the team across its men’s WorldTour, women’s professional, and development programs in a new multi-year agreement.
“This partnership is a natural fit,” ASSOS boss Edwin Navez said. “EF Pro Cycling has never been afraid to challenge convention, and that mirrors the way ASSOS approaches product development. Our goal is simple: create clothing that helps riders perform at their best, no matter the conditions.”
EF Pro Cycling Founder and CEO and former pro Jonathan Vaughters added, “ASSOS has been pushing cycling apparel forward for decades. Their attention to detail and commitment to performance is something our riders immediately feel. Partnering with ASSOS gives our teams complete confidence in what they wear on race day.”
Some partnerships are written in the stars.
Drawn by the same curiosity to go further.
ASSOS of Switzerland × EF Pro Cycling.
Time to go _BEYOND: https://t.co/83ywOorPuh pic.twitter.com/1SoDztgnT9
— EF Pro Cycling (@EFprocycling) January 1, 2026
If you want to rep the squad, home to Canada’s first elite world champ, Magdeleine Vallières Mill (please don’t wear a rainbow jersey on the club ride), a replica version of the ASSOS EF Pro Cycling kit will be available to the public at www.assos.com.
But there are a few other Canucks on the American team. Alexandra Volstad is there, along with Gavin Hlady–son of two Canadians. 2026 is here, and racing is about to start soon. Happy new season! Racing will be here before you know it.