Tony Priscaro, founder of PK Velocity Sports & Entertainment and a veteran sports marketing executive, has released his debut book, Still Standing, now available on Amazon and Kindle. The book delivers a candid, practical look at leadership, resilience, and value creation drawn from decades operating at the intersection of professional sports and business.
Unlike traditional business books rooted in theory, Still Standing is built on real-world execution—closing high-stakes deals, navigating career pivots, managing risk, and rebuilding momentum when circumstances collapse.
“This isn’t a book about success,” said Priscaro. “It’s about what happens between success—the pressure, the setbacks, the moments where quitting feels logical but staying the course matters most.”
Priscaro’s career spans professional sports marketing, NASCAR sponsorship strategy, corporate partnerships, and brand development. In Still Standing, he translates lessons learned in high-pressure sports environments into actionable insights for business leaders, entrepreneurs, and sales professionals.
“In sports, there’s no room for excuses,” Priscaro said. “You either deliver or you don’t. That same reality exists in business—especially when trust, reputation, and credibility are on the line.”
A Business Book Disguised as a Story
While the book draws on experiences from NASCAR, professional basketball, and national brand partnerships, Still Standing is ultimately about business fundamentals: decision-making under uncertainty, earning trust without credentials, and creating value when resources are limited.
“Brands don’t care where you went to school,” Priscaro noted. “They care if you can reduce risk, execute consistently, and deliver results. That lesson applies to every industry.”
The book has already begun resonating with professionals navigating career transitions, leadership challenges, and entrepreneurial risk.
Supporting Speaking & Executive Engagements
The release of Still Standing coincides with Priscaro’s expanded focus on executive speaking engagements and business workshops. His talks center on leadership under pressure, credibility over credentials, and what professional sports reveal about how decisions are really made in business.
“I didn’t write this book to sell books,” said Priscaro. “I wrote it to start conversations—with leaders, teams, and organizations that want to perform when the stakes are real.”
Tony Priscaro PR