Justice, the leading fashion and lifestyle brand for tween girls, has announced an exciting new collaboration with NASCAR, bringing the adrenaline-fuelled world of motorsports into everyday fashion. The NASCAR x Justice collection blends sporty silhouettes with playful graphics, offering age-appropriate styles designed to celebrate self-expression, confidence and fandom.
Launching at the start of the new year, the collection reimagines NASCAR’s iconic racing heritage through Justice’s vibrant, trend-driven aesthetic. The result is a bold, wearable range that feels fun, nostalgic and perfectly suited to tween girls who want their style to reflect their personality.
Sport-inspired styles with a playful edge
The NASCAR x Justice collection features over 33 mix-and-match styles, making it easy to create outfits that work from school days to weekends. Standout hero pieces include a Bomber Jacket complete with racing-inspired patches and bold colour blocking, retro-style Flare Denim, a White Oversized Graphic Tee showcasing iconic NASCAR imagery, and a cosy Heather Fleece Hoodie and Jogger set designed for all-day comfort.
Each piece balances sporty energy with wearable design, reinforcing Justice’s mission to offer fashion that feels expressive while remaining guardian-approved. Prices start from just $7, making the collection accessible for everyday wear and gifting.
Connecting the next generation of fans
“At NASCAR, we’re focused on creating meaningful connections with the next generation of fans,” said Megan Malayter, Vice President of Licensing and Consumer Products at NASCAR. “This collaboration with Justice allows us to engage girls and families in a fun, authentic way that brings together fashion, sport and community.”
As part of the launch, Justice has partnered with seven-time NASCAR Cup Series champion Jimmie Johnson and his family. Johnson’s daughters are the faces of the collection, modelling the designs and helping bring the collaboration to life through authentic, family-focused storytelling tied to one of NASCAR’s most iconic events.
Sweepstakes, Daytona 500 experiences and immersive activations
The collection officially launched on January 4, 2026, alongside a national sweepstakes giving fans the chance to win a trip to the 2026 Daytona 500. The prize includes travel, accommodation and access to exclusive race-week experiences, reinforcing Justice’s focus on creating memorable moments for girls and families.
Justice will also host an immersive brand activation at the Daytona 500, taking place February 12–15, where fans can experience the collection up close. The on-site activation will feature interactive, family-friendly elements, styling moments and exclusive photo opportunities designed with young fans in mind.
Where to shop the NASCAR x Justice collection
NASCAR x Justice styles are available at Walmart stores nationwide and online at Walmart.com, with expanded in-store and digital availability rolling out in the weeks following launch.
To learn more about the brands involved, visit Justice and NASCAR.