South Korea’s K‑ramyun industry is expanding at a pace few expected, with leading producer Nongshim now turning out nearly 5 million packs a day at its Gumi plant. Rising global demand — fueled by the Hallyu cultural wave, K‑dramas, and tie‑ins with films like K‑pop Demon Hunters — has pushed the company to adopt AI‑driven production and expand overseas facilities. As exports of Korean noodles surge past the billion‑dollar mark, consumers cite convenience, evolving flavors such as kimchi and spicy chicken, and a growing interest in healthier options as reasons behind the worldwide boom. From European supermarkets to pop‑up stores in Seoul, K‑ramyun continues to shape the global appetite for K‑food.
This video summary was created by AI from the original DW script. It was edited by a journalist before publication.